The 4 main advantages of mailing business postcards

As a business, it’s always prudent to incorporate postcard marketing into your marketing campaign to optimize your advantages over competitors. These benefits may include readability, content, and also the cost of sending postcards. Direct mail services Tampa-located, and many other areas, often ensure the postcards are used to produce leads rather than purchases. The thing is, mailing of postcards is a two-step procedure. They’re meant to let readers know where they can get more information regarding what is being offered. Since postcards provide so little detail, you shouldn’t expect to sell goods directly from them, but they can generate good leads. Let’s dive in and look at the four main advantages of postcard campaigns.

Highly targeted

Unlike the ads in magazines and televisions, postcards are highly targeted in that each item mailed reaches its targeted audience. Mailing lists of individuals with specific purchasing habits or traits are used by marketers who want to mail company postcards to them for exposure.

Highly versatile 

Small business owners may use postcards to guide customers to their company’s website. Any business can request that readers dial an 800 number to hear their sales pitch. A small travel agency, for example, might send postcards to local businesses and then tell people to dial an 800 number. Most calls will be routed to simulated secretaries or receptionists.

After listening to a short, insightful message, interested parties may be asked to leave their name and phone number. Postcard recipients may be asked to return postcards after filling out their name, address, city, state, and ZIP code.

Attracts attention

Marketers that use postcards will quickly capture people’s interest. They can be read without needing to open the envelope. They may even easily read headlines and print to get the gist of the offer. Marketers often use color in postcards to draw attention.

Saves money

Marketers prefer postcards because they’re cheaper to mail compared to letters. Businesses may even save money on postage, address stickers, and the time it takes to collate several pages. Traditional direct mailers often send out promotional emails, brochures, and order forms, many of which are more expensive to print.

Greek Island Chic in Pyrgos, Santorini

Cast high in the Santorini hills, Pyrgos in Santorini gazes seductively over vineyards, distant caldera villages and the deep blue of the Aegean Sea.  It’s lofty position makes it the highest village of Santorini, the super model of the Greek islands.

 

What’s Special about Pyrgos, Santorini?

Away from the busy caldera towns, the vibe in Pyrgos is chilled, relaxing, and truly authentic. It really is a hidden oasis on this bustling island.  The charming village of Pyrgos is built amphitheatrically on the slopes of Profitis Ilias, the tallest point on the island of Santorini.  There are wonderful restaurants tucked away in its cobbled streets and squares filled with bougainvillea. You can watch the iconic Santorini sunsets from Pyrgos, dine in fabulous Greek tavernas and slip into relax and recharge mode.  Pyrgos is also well known for its beautiful luxury villas and cave houses, many with private mini plunge pools or heated jacuzzi. Check out this Pyrgos Villa for rates and availability.

 

Things to Do on Your Pyrgos Villa Holiday

When you choose to stay in Pyrgos, one of the highlights will be exploring the village. Wander through the pretty streets and up to the medieval castle of Pyrgos, the best preserved on the island. From the summit of the village, soak up breath-taking views across Santorini and out to surrounding Cycladic islands.

If you feel like some adventure, visit the lava islands in the sea-filled caldera. Take a catamaran or sailing boat; they close cruise past the volcano and stop for a therapeutic swim in the hot springs. You’ll also explore Santorini’s southern coastline stopping off or swimming and snorkelling in iconic locations such as Red Beach. Alternatively, hop on a boat from the old port in Fira and hike up the volcano.

You also have the chance to go wine-tasting since Pyrgos is surrounded by excellent wineries. One of the most popular wineries, Santo Winery is located on the caldera just minutes from the village. Here you can sample some of the island’s unique wines and soak up views across the sea-filled caldera all the way to Akrotiri and Oia, on the island’s northern tip.

If you’re interested in learning more about the prehistoric history of the island, then take time out to visit the prehistoric site of Akrotiri, a Minoan Bronze Age settlement. Also known as the Pompei of Greece, the Minoan city of Akrotiri was devastated by the volcanic eruption in 1627 BC, but the volcanic ash preserved frescoes, 3-storey buildings, and mosaics.

If you enjoy relaxing by the sea, then head over to south east coast and spend the day on the volcanic black sands of Kamari or Perivolos beaches.  You’ll have a pick of great beach bars with comfy sun loungers and even beach service. Swim in the crystal-clear waters of the Aegean and kick back on your lounger and soak up some Greek sunshine.

Explore stunning Oia and then head to neighbouring Ammoudi for seafood by the sea.

Other activities such as horse riding, sea kayaking and diving are also popular choices. Your accommodation will be able to organise these for you.

Buying a House in Cyprus

Cурruѕ is the thіrd lаrgеѕt іѕlаnd іn thе Mеdіtеrrаnеаn еnjоуіng a solid tоurіѕt іnduѕtrу and саrеfullу-mаnаgеd рrореrtу dеvеlорmеnt. The other main іnduѕtrіеѕ аrе сlоthіng аnd craft exports and mеrсhаnt shipping.

It is dіvіdеd іntо ѕіx аdmіnіѕtrаtіvе dіѕtrісtѕ and thеrе are рrореrtу dеvеlорmеntѕ асrоѕѕ thе іѕlаnd. Thе dіѕtrісtѕ and thеіr capital towns ѕhаrе thе same name- so Paphos’ dіѕtrісt capital is Pарhоѕ, Fаmаguѕtа’ѕ dіѕtrісt саріtаl is the роrt оf Fаmаguѕtа, Larnaca’s is Lаrnаса, аnd Lіmаѕѕоl capital tоwn іѕ Lіmаѕѕоl. Anоthеr noteworthy development іѕ the ѕеаѕіdе rеѕоrt оf Pіѕѕоurі іn Lіmаѕѕоl.

Cypriot рrореrtу law ѕhаrеѕ іtѕ hіѕtоrу wіth UK рrореrtу law so іѕ mоrе ѕtrаіghtfоrwаrd аnd familiar, compared wіth mаnу оthеr Mediterranean lосаtіоnѕ. Invеѕtіng іn property іn Cyprus саn mеаn hаvіng a frееhоld Cyprus property wіth no expiry dаtе on the frееhоld, and nо соmрlісаtіоnѕ wіth lаnd rаtеѕ. It саn bе hаndеd dоwn thrоugh уоur fаmіlу wіth little fuѕѕ ѕо thеrе іѕ real long-term оwnеrѕhір. Frоm the mіnutе the contract іѕ ѕіgnеd аnd lеft wіth thе land the land registry thе рrореrtу іѕ уоurѕ, tо do wіth аѕ уоu wіѕh.

Cурruѕ еntеrеd thе European Unіоn іn 2004 and іѕ еnjоуіng a grоwіng economy bооѕtеd bу thе growth іn dеmаnd fоr overseas рrореrtу. EU mеmbеrѕhір helps thіѕ further bу рrоvіdіng EU сіtіzеnѕ wіth the right tо rеnt оut, and multірlе оwnеrѕhір. Thіѕ situation соntіnuеѕ tо аіd thе hеаlthу рrореrtу рrісеѕ and indicates a brіght futurе. In tаx tеrmѕ, Cурrіоt rеѕіdеntѕ рау 5% іnсоmе tаx, wіth EUR 3,500 bеіng tаx еxеmрt- for аmоuntѕ coming frоm оvеrѕеаѕ іnvеѕtmеntѕ оr реnѕіоnѕ. Alѕо, Cурruѕ hаѕ ѕіgnеd dоublе-tаxаtіоn trеаtіеѕ with оthеr EU mеmbеrѕ, ѕuсh as thе UK, Germany аnd France, ѕо оvеrѕеаѕ residents are nоt dоublу lіаblе.

Crіmе іn Cурruѕ іn соmраrаtіvеlу low, аbоut 17% оf the EU average ѕо рrореrtіеѕ don’t require expensive ѕесurіtу ѕуѕtеmѕ. Added tо thіѕ thе gоvеrnmеnt, lеgаl аnd bаnkіng systems tеnd tо bе even-handed аnd accessible ѕо уоur рrореrtу and personal/public affairs wіll bе trеаtеd wіth fаіrnеѕѕ. The cost оf living іn Cурruѕ is rеlаtіvеlу lоw ѕо lіfе саn bе “еаѕіеr” thаn іn thе UK, with a comparably higher standard оf lіfе. Coupled with a good communications іnfrаѕtruсturе, travel tо аnd from Cурruѕ іѕ еаѕу making іt a great place tо relocate tо.

Buying рrореrtу іn Cурruѕ іѕ attractive for a number оf rеаѕоnѕ, not least the climate and the реорlе. Whеn соnѕіdеrіng іnvеѕtіng іn оvеrѕеаѕ property, Cурruѕ rеаllу оught to be high оn уоur shortlist.

Mykonian Paradise

When it comes to a Mediterranean holiday, Mykonos is an island that has got it all. Nestled in the Aegean Sea, this earthly paradise is the most photogenic Greek island in a very crowded field. Not only does this cosmopolitan destination have summery weather almost every month of the year, but it is also well known for its bustling nightlife and majestic resorts.

This Cyclades Island imprints the stamp of Freedom on all those who love this destination dearly. Although it’s considered to be a St. Tropez counterpart, this cozy island can be a budget-friendly option as well.

Sprinkled with windmills, skirted by long stretches of fine-sand beaches, and often thronging with high profiles, everybody should want to visit Mykonos this summer. Overall, there are over a hundred reasons why Mykonos should be on your bucket list, and we are going to cover four of them in this article.

Glitzy Nightlife

Mykonos is the epitome of parties and glam. It is the best party scene among all Greek locations with open-air bars, exclusively chic lounges and world-known DJs. Paradise beaches, elegant nightclubs, and vibrant hedonistic festivities all night long – Mykonos has an eye for a good party. This Greek destination has justly earned the nickname of Party Island, and it can easily compete with the famous Ibiza. Especially, when you can see celebs thumping to some kick-ass music in some cranny of the island.

Culinary explorations

Mykonos is a food lovers’ dream. These unmissable highlights serve as the perfect complement to the island’s fantastic cuisine. Food travelers will fully appreciate cozy taverns with grilled food, five-star restaurants serving delicacies, local moussaka, pastitsio, and gyros.

Balmy beaches

Every beach on Mykonos features idyllic, crystal clear waters and golden sands. It’s a beach paradise whether you’re looking for swimming, sunbathing, beach resorts, nudist-friendly bathing locations, or unspoiled, off-the-beaten-track places. Party-wise, you can’t go wrong with beaches like Nammos, Scorpios and Super Paradise beaches which are icons on the nightlife circuit. Often dubbed the Ibiza of Greece, Mykonos is always ready to give you a blast with all-night-long parties and live DJs events.

Accommodation for kings

Mykonos has something in store for every taste and need, from party meccas and luxury shopping options to isolated coves that ensure a serene experience by the water. Such a variety of accommodation options makes it especially hard to decide where to stay in this Greek paradise. However, no five-star hotel can beat Mykonos villas with private pools. Perched only a breath away from the lively cities of Mykonos, private villas ensure the authentic holiday experience, the unique Grecian ambiance, and the exclusive breathtaking views of the Aegean Sea. So instead of choosing the hectic hotel atmosphere, search for some luxury villas to rent in Mykonos.

The Bottom Line

Mykonos’ charm is impossible to resist. From blue skies to vibrant fishing boats peppering its shores, summer-party atmosphere, exotic wildflowers, picture-like houses tumbling down to azure bays, and flax-gold sand lapped by the waves  crawling gently to the shore. Mykonos surely has every chance to become your unforgettable holiday memory.

3 Things You Can Do To Improve Your Landscaping

You’ve heard the words “curb appeal” before and know that they’re related to the exterior appearance of a home or building. However, do you know how to increase the curb appeal of your property? Aside from updating the building materials of your home, improving the landscaping is extremely beneficial. Here are three things you can do to improve the landscaping around your property.

1. Install a Water Feature

Water features add visual interest in a unique and calming way. The sound and sight of flowing water brings peace and serenity to any setting. To make your water feature flow properly, work with a professional company that installs aeration systems. These systems use pumps to introduce air into the water. If you have a pond or lake, a fountain is a great addition that keeps water from stagnating. The flowing water prevents mosquitoes, pests and algae from becoming problems.

2. Consider a Low-Maintenance Design

In today’s busy world, most individuals want a low-maintenance landscape design. Many people are too busy to spend hours mowing, weeding and working in the yard. Likewise, business owners need landscaping that is undemanding. Ideas for a simple design include using perennials and other plants that are native to the area. These plants typically require less care and live longer. Another way to reduce maintenance is to incorporate hardscape materials, such as stone, concrete and patios. Hardscape materials require little to no work and also add variety to the landscape.

3. Plant Trees

In addition to installing easy-care flowers and bushes, plant trees on your property. Trees are beneficial because they add shade, privacy and improve air quality. They transform a space by creating a more enjoyable outdoor environment. It’s important to consider the mature height of a tree so that it doesn’t interfere with the foundation, building or power lines. Additionally, choose trees that don’t have messy seed pods or fruit that fall on the ground.

Even if you don’t have a degree in horticulture, you can incorporate simple ideas to improve your landscaping. Do some research and plan a low-maintenance landscape design that you can enjoy for many years.

What Services Are Offered By Home Care Providers?

If you or a family member are in need of some additional assistance in order to live your life more comfortably, it may be time to start looking into the services of a home health care provider. One of the most important things you can do when looking for Chevy Chase home care, is to find a provider that actually cares about you or your family member, and has their best interests in mind. On top of that, you’ll also want to consider the level of care your loved one needs and make sure you find a home health provider that can provide those services in an expert and professional manner.

Here are just a few of the types of home health care services you might find while doing your research.

Specialized Care

If your loved one has unique diagnoses, they will likely need specialized care. The best home care providers have experts on staff that can come to your loved one’s home to effectively help treat congestive heart failure, diabetes, Alzheimer’s, dementia, multiple sclerosis, among other specialty needs.

Geriatric Care

One of the most common reasons people seek out home care is due to age. You’ll want to find an organization that has a passion for geriatric care and is knowledgeable about how to care for elderly patients at every stage of their life.

Personal Care

If you just need some extra help taking care of your loved one after a surgery, or someone that is starting to have health challenges, a home care provider can help! You can customize the personal care your loved one needs without having to do it all on your own.

Facility Staffing

In the case that the needs of your family member are more than what the typical home health care service can provide, it’s important to work with a home care service that can provide facility staffing from hospitals, nursing homes, rehab centers and assisted living facilities to still make sure your loved one gets care.

3 Tips for Fishing Responsibly

If you’ve chosen fishing as your new hobby, know that there’s more to getting started than merely shopping for the right fishing equipment Schuylkill County PA. Mindful anglers understand the importance of caring for their environment while participating in their sport. These three essential tips will introduce you to responsible fishing principles.

1. Obtain Your Fishing License

Always buy a fishing license. You won’t need to take a class or pass a test. Simply buy the license for the state where you’ll fish and store it in a waterproof bag that’s easily accessible. If you can’t produce your license when asked by authorities, you could receive a fine. Beyond preventing a penalty, your license purchase helps save the environment. Funds from fishing licenses support restoration and conservation goals of the U.S. Fish & Wildlife Service.

2. Review Waterway Regulations

The area where you’ll fish will likely have regulations designed to protect the ecosystem and to preserve fish populations. Before you even set out on your excursion, you should make sure that fishing is permitted at your waterway of choice. Common fishing restrictions include limitations on the size, number and type of fish you can harvest. Research the styles of bait permitted at your fishing spot; some locations prohibit live bait.

3. Leave No Trace

Did you know that it takes 600 years for fishing line to decompose? Improperly discarded fishing line creates a lethal hazard for wildlife. Take your old line with you and recycle it at a sporting goods store. A nearby boat launch may have a receptacle dedicated to fishing line disposal. Always pack your trash along with your fishing gear when you leave. If you notice litter that’s not yours, still take it with you. It’s best to leave a place better than you found it.

Fishing is only possible with healthy waterways and a robust fish population. By practicing responsible fishing habits now, anglers can make their sport accessible for future generations.

Responsibilities of Providers and Patients in Home Healthcare

Home healthcare takes many forms. While many think of it only as a tool for those who are permanently ill or nearing the end of life, the reality is that many people use home healthcare only temporarily. If you have an upcoming surgery that will require a bit of extra help during recovery, healthcare at home Westchester County could be helpful.

Responsibilities of a Home Healthcare Provider

Simply put, a home healthcare provider is meant to keep you safe and healthy during your recovery process. Depending on why you need in-home care, your provider might perform tasks such as caring for surgical wounds, providing education for you and loved ones, ensuring you receive proper nutrition via cooking meals or providing IV therapy, and administering injections or other medications. Other common tasks including monitoring your temperature and blood pressure, talking about your pain levels, and ensuring you’re ready to take care of yourself when the time comes.

Responsibilities of the Patient

Working toward your recovery means you have responsibilities of your own. Most importantly, heed your doctor’s and home health provider’s instructions. Let both know if you feel unexpected pain, forget medication, or otherwise feel like something isn’t going well with your recovery. By taking care of yourself with assistance from a licensed provider, you’ll heal more quickly, becoming more self-sufficient and regaining your independence sooner.

The best time to seek someone to provide medical care at home is as soon as you learn you will need it. Look for an agency that is licensed, insured, and has a strong reputation within the healthcare industry and among its former clients. Remember to verify the agency accepts your insurance, ask plenty of questions, and be sure to interview several people before hiring someone. This helps to ensure you work with medical personnel who are professional, friendly, and ready to help you get back on your feet. 

Amsterdam travel tips

Amsterdam travel tips

Amsterdam is one of the major tourist destinations worldwide and hosts over 18 million visitors annually. The city has a fabulous infrastructure and is so tourist-friendly they are now suffering an influx of tourists. The country overflows with beauty. It has attractive bridges, beautiful canals, lots of bicycles, flowers all over, peculiar architecture and tremendously liberal culture. Amsterdam is the picture-perfect weekend escape destination; you can stay longer too.

Let’s look at some travel hacks that will make your travel expeditions to Amsterdam more affordable and allow you to enjoy this timeless destination fully.

Mind the Cyclists

Cycling is a massive thing for the locals in this city, and also the easiest way to travel. There is a surplus of cyclists and well-marked designated bike lanes. If you want to explore the city thoroughly, rent a bicycle and participate in a cycle tour. Always be on the lookout for cyclists before crossing the road. In fact, triple check. Locals speed through the city and you’ll either be yelled at or hit if you’re not extra careful. In Amsterdam, bikers don’t stop and wait for you to cross the road.

It’s Okay to Drink Tap Water

The tap water in Amsterdam is free, clean, and tastes good. If in a restaurant, you will likely be offered sparkling or still water without being offered the free option, tap water. But you can ask for it. Most restaurants will oblige. However, there are those sneaky ones who act like they have no tap in their kitchen and refuse to serve it.

Make an Umbrella Part of You

Any time you leave your place of residence, be sure to carry an umbrella with you. The weather in this lovely city is rampant and terribly unpredictable. In any given year, it rains around 150 days. It’s okay to ignore your weather application. Better be safe than sorry. Have an umbrella and raincoat with you at all times of outside existence.

Observe the Red-Light District Protocols

Amsterdam’s red-light district has brothels that allow sex workers to conduct their business safely. Mass tourism, however, has converted the red-light section into a prurient tourist lure. If you’ve been touring the city with the help of a tour guide, be sure to ditch them before visiting the red-light district. They are banned from it. Whatever you do, don’t be tempted to take photos of the women engaging in the trade. Walk around like everything is normal and avoid street vendors.

Learn a Little Dutch

Most locals communicate in English, and you will likely not suffer a communication breakdown even while in the market. However, no matter how little you know, using a few Dutch words in your dialogue will show locals you’re making an effort to blend in. Learn a few common phrases like good morning – goedmorgen, goodbye – tot ziens, thank you – dank je well, yes and no – ja and nee, and how much is this? – hoeveel kost dit?

It’s Okay to Treat Yourself

It’s legal to partake in marijuana in Amsterdam. However, you will rarely see people openly smoking the herb, except perhaps tourists. You will smell it everywhere within the city, though. Coffee shops even sell pre-rolled ones so you can walk in, buy one, and treat yourself. Don’t exaggerate, especially when you are not used to smoke it.

Best Time to Visit Amsterdam

The best time to visit Amsterdam is totally dependant on what tickles your fancy. If you’re a fun lover then the summer festivals and music concerts of June to August, Summer, will suit you. If you’re a nature lover, then the Tulip season of April to May, Spring, is definitely the best time for you. Plus, the weather is just perfect at this time of year.

Then there’s the countryside enthusiasts and fewer tourists to deal with between September to November. With idyllic weather, this is the best time of year to explore the countryside and the Amsterdam canals. If you are budget constrained but would like to visit this lovely country and experience Dutch culture, you can visit in Winter. While the city becomes cold and dull during Winter, airfares are at their most affordable and tourists are few. This avails you sufficient time to discover indoor attractions like the city’s museums.

How to Live Car-Free

Most people are interested in ways to reduce their carbon footprint. That interest has lots of people looking at their cars in a new light. Maybe you’ve already switched to a hybrid or electric car and maybe you’re already trying to drive less and walk or take the bus more. If you’re considering taking the step of getting rid of your car completely, or at least radically reducing how much you use it, here are some ideas about where to start and how to be successful. 

Location

Location is everything. Not everyone has the option of living car-free, because of where they live. It’s a lot easier to find alternate transportation services Brooklyn NY than a small town in the middle of Kansas. So look at where you live and think about where you need to go on a regular basis. Then you can start building a list of options. 

Options

There are three basic options for you if you don’t have your own car. You can get a ride, either through friends, taxis or ride-sharing. You may be able to take public transportation like the bus, subway or trains. You can also walk or bike. 

Endurance

To really minimize your carbon footprint, start walking and biking more. You don’t have to immediately jump into the deep end; you can start with short walks, to the corner store or the bus stop, and then build up your physical endurance. It’s good for you and good for the planet!

Learning to drive, getting your license and buying your first car are all quintessentially American rites of passage. Traditions like the family road trip and at-home car repair are baked into American culture. None of that cultural fondness will change the fact that cars are very costly, not just in terms of personal costs for maintenance and gas, but environmental costs for the whole planet. New traditions can be built, but you only have one planet.